Underworld's Atlanta based headquarters facilitated art, music and design for many creative individuals. Most often referred to as Underworld, the company was inspired by the hip-hop movement and used a mixture of urban styles to reflect a raw and controversial vibe. The first incarnation of Element came in the form of a small collaborative company from the East Coast called Underworld Element. This was when his "Elementality" began to surface and things would never be the same. After years of challenging times, Johnny made the conscious decision to reshape his life and do something positive with his unwavering dedication to skateboarding. An avid skateboarder since the age of four, Johnny Schillereff was just in his youth with only a few things keeping him grounded nature, art and the skateboard under his feet. Fate or not it took passion and endurance for this person to find his calling.
Who would have thought that coming from such a turbulent background would set the destiny for an individual to create Element. We are more than a business we are a family, all on the same journey for the growth within ourselves, Element and all that surrounds us. Today we continue to create the art, direction and message on the constant path to bring progress to skateboarding. We joined together to elevate what we all truly believe in.
Our goal was simple, to be the best we could be in the most honest and ethical way possible. ^ "Element founder Johnny Schillerefg brand vision branch". ^ "In 1992 the Element seed was planted". In 2014 Element created and moved to The Branch, a creative space in Costa Mesa, California, United States (U.S.).Ĭompany stores are located in Boise, Idaho New York City, Honolulu, Orlando (Universal CityWalk), Nottingham, Bristol, Liverpool, Plymouth, Burlington, Montreal, Sydney, Melbourne, Madrid, and Paris. Headquarters Costa Mesa, California, United StatesĮlement is a skateboard company, founded in 1992 by Johnny Schillereff, that manufactures skateboard decks, apparel, and footwear.
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